Club Cultivate

In this episode of the Club Cultivate podcast, Whitney interviews Taylor Belle Matheny, Director of Communications for the American Hereford Association. Taylor shares her journey from growing up on a farm in Kentucky to pursuing degrees in agriculture communications and animal science. She discusses her experiences in graduate school, the importance of internships, and the value of networking in building relationships within the industry. Taylor also delves into her role at the American Hereford Association, where she manages various communications tasks, emphasizing the balance between quality and quantity in content creation, particularly in video production. In this conversation, Taylor Belle Matheny discusses the evolving landscape of video in branding, emphasizing the importance of high-quality content over quantity. She shares insights on creating a cohesive brand identity and the challenges of maintaining consistency across various platforms. Reflecting on her college experiences, she encourages embracing opportunities and continuous learning in a fast-paced industry. The discussion also touches on innovative approaches to education and training in the creative field.

In this episode of the Club Cultivate podcast, Whitney interviews Heidi and Charles Anderson, the founders of Legacy Livestock Imaging. They discuss their journey in photography, the organic growth of their business, and the importance of storytelling in capturing the essence of livestock shows. The conversation delves into technical advice for aspiring photographers, the significance of building connections, and the value of internships in the industry. They emphasize the need for passion, authenticity, and hard work in achieving success in photography and livestock.

I know you spend a lot of time in the car chasing those white lines or sitting behind your computer creating something awesome—that’s why the CC Podcast is designed to bring you real conversations with the best in marketing, communications, and the agricultural industry. Each episode is packed with expert insights, practical strategies, and stories from professionals who’ve been where you are. Whether you're looking to grow your career, sharpen your skills, or find inspiration, tune in weekly and take the next step toward your goals—anytime, anywhere.