11. Starting a Creative Business: Branding, Social Media & Growth with Emma Masur

Episode 11: Building a Creative Business with Emma Masur of Lookout Co

In this episode of the Club Cultivate Podcast, Whitney Whitaker sits down with Emma Masur, designer and founder of Lookout Co, to talk all things branding, graphic design, and client experience. Emma shares her journey from job hunting during the pandemic to building a thriving design studio, and why branding is more than just a logo.

We dive into:

• The difference between branding and logo design

• Why client experience is the foundation of a strong creative business

• How TikTok and social media became her #1 lead source

• Transparency in pricing and attracting the right clients

• Advice for creatives on overcoming fear and just starting

Whether you’re a graphic designer, creative entrepreneur, or someone curious about building a brand, this conversation is packed with insight and inspiration.

🎧 Listen now and learn how to start, scale, and sustain your creative business.