9. Real Stories, Real Impact: Authentic Writing in Agriculture with Jennifer Shike

In this episode of the Club Cultivate podcast, Whitney interviews Jennifer Shike, the editor and brand leader at Farm Journal. Jennifer shares her journey in agriculture and writing, emphasizing the importance of internships and programs like 4-H and FFA in shaping her career. She discusses her current role at Farm Journal, where she focuses on storytelling across various platforms, including print, podcasts, and social media. Jennifer highlights the significance of authenticity in writing and the role of analytics in content creation. The conversation also covers the dynamics of teamwork and collaboration in the creative process, as well as tips for aspiring writers to find their voice and connect with their audience. In this conversation, Jennifer Shike shares her insights on productivity, work-life balance, and the importance of networking in the agricultural communications field. She discusses how to maximize productivity by identifying personal peak work hours, the challenges of balancing a demanding career with family life, and the value of engaging with professional organizations like the Livestock Publications Council. Jennifer also offers advice for young professionals, emphasizing the importance of listening, storytelling, and pursuing passions. She concludes with book and podcast recommendations that have influenced her personal and professional growth.