19. Balancing Multi-Passionate Creativity and Business Strategy with Sweet Briar Creative

In this episode of Club Cultivate, Whitney sits down with Alyssa Walsh, founder of Sweet Briar Creative, to talk about building a creative business in the ag industry. From starting a simple college portfolio to running a full-time branding and video studio, Alyssa shares how she’s refined her services, protected her time, and built a brand that actually works for her life and her clients.

In this episode, we talk about:

• How Alyssa went from AgCom student to full-time creative business owner

• The evolution of Sweet Briar Creative from “try everything” to clear offers and buckets

• Why she stepped away from ad design to focus on branding, brand books and video

• What makes a strong brand beyond the logo—fonts, colors, tone, and consistency

• Using brand pillars to show up with intention on social instead of posting just to post

• Hiring support, setting boundaries, and structuring your week as a creative entrepreneur

• A simple 30-day exercise for taking one small step toward a big goal every day

Connect with Alyssa

• Website: sweetbriarcreative.com

• Instagram: @sweetbriarcreative

Connect with Whitney / Club Cultivate

• Instagram: @clubcultivate