16. Do Less, Do It Better: Content Calendars, Email Lists, and Boundaries with Lexi Marek Beeler

In this week’s episode, Whitney sits down with Lexi Marek Beeler—owner of L & B Consulting and founder of Hey Sister—to dig into the reality of social media and entrepreneurship in agriculture: choosing platforms that fit your goals, building a brand without burning out, and running a business from a rural main street.

Lexi shares how an eighth-grade smartphone and a family show-pig operation led to running social for major ag accounts, why she left salaried roles to start her own shop, and how moving home to Iowa reshaped her work, systems, and definition of success.

HIGHLIGHTS:

• Personal brand foundations: what you stand for, and giving yourself permission to evolve

• Platforms that matter (and why ten posts/month can beat posting daily)

• Practical consistency: monthly content calendars, simple systems, and realistic goals

• Stories vs. posts vs. reels: when face-on-camera wins—and when a photo is enough

• Email lists for ag businesses: why you should own your audience (even with limited time)

• Freelance math: “know your numbers,” land two anchor clients, then jump

• Agency, in-house, or solo? Picking paths, setting boundaries, and protecting the joy

• Small town ≠ small thinking: building community, collaboration, and real relationships

Whether you’re running a seed-stock page from the farm office, freelancing for ag brands, or debating a leap into solo work, this conversation is packed with practical steps—and permission to keep it simple.

CONNECT:
Follow Lexi | L&B Consulting | Hey Sister
Follow Club Cultivate